Welcome to the McLaren Vale Grape Wine and Tourism Association
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About Us
McLaren Vale Grape, Wine & Tourism Association is more than 10 years old, having evolved from the McLaren Vale Winemakers Group that started in the region over 50 years ago.
Since the Association’s inception in 1965 the brand ‘McLaren Vale’ has achieved world recognition.
The Association provides the major industries of the McLaren Vale region – wine, food and tourism – with a vision for the future in both domestic and international markets. It acts as a broker and representative of those industries and is the driving force behind their development. The Association plays a crucial role in securing the region’s economic and environmental sustainability.
The Association is funded by members, sponsors, industry partners and fundraising activities and is governed by a Board of volunteer directors from within the McLaren Vale grape, wine and tourism fraternity.
The Association is led by Chair, Lauren Fried and managed by General Manager, Jennifer Lynch.
Members
The Association represents more than 500 businesses within the McLaren Vale region including:
Wineries
Including 80 Cellar Doors
Grape growers
Industry partners
Tourism operators
Associated businesses
Strategic
Priorities
Engage with all audiences for both brand MVGWTA and Brand McLaren Vale through relevant channels of communication and dynamic marketing activities
2. Quality:
Foster a “high quality’ culture by assisting Members to develop premium products, exceptional visitor experiences and valuable relationships – thereby positioning Brand McLaren Vale as a premium region and destination
3. Finance:
Prudently deploy our Members’ funds to ensure financial sustainability and generate strong returns on investments