Media Releases

22 July 2016

McLaren Vale Grape Wine & Tourism Association (MVGWTA) is excited to unveil and share our new website, with a striking new look and enhanced user-navigation experience.

Thanks to the support of the State Government, through Primary Industries Regions South Australia (PIRSA), MVGWTA has developed and delivered an updated and fully integrated database and website – communications infrastructure which MVGWTA did not have previously.

Over the last twelve months, MVGWTA has worked with Nick Nack Creative Agency and Blis Web Agency to develop a new website that is engaging, flexible and responsive for both the tourism visitor and the Association’s 600+ Members.

Intuitive database management software has been integrated into the build of the new site, increasing the capability to segment audiences for the dissemination of industry information and facilitating the optimisation of individual Members business data to populate the visitors page.

MVGWTA General Manager, Jennifer Lynch is looking forward to seeing an increase in engagement between the two different channels of website users; visitors and Members.

“This new digital infrastructure will enable MVGWTA to communicate effectively and efficiently with two audiences – Members and Visitors – thereby demonstrating and delivering value to our Members’ business and ultimately, Brand McLaren Vale as a region,” said Ms Lynch.

“The imagery illustrates the diverse experiences and premium offering of our region, and our Members have greater autonomy in how they utilise the site to promote their events and business offering to visitors, as well as their interaction with peers through a ‘Member’s only’ portal and dashboard.

“McLaren Vale and its many businesses are now even better positioned to market the opportunities and tourism offering both domestically and internationally.

“Phase one of the digital transition is complete, and there are more exciting developments in the pipeline for 2017 – including a ‘build my day’ itinerary planning tool with Social Sharing and ranking functionality.”

Media Enquiries:

Lucy Gosling, Marketing and Communications, MVGWTA
P: +61 8 8323 8999, E: Lucy@mclarenvale.info


28 June 2016

McLaren Vale’s Irrigators Council yesterday received a $2.5M commitment from the Coalition to construct a 1200 ML dam for water storage – securing a sustainable irrigation future for our region’s growers.

The announcement held at Torresan Estate bottling facility in McLaren Vale, was attended by The Hon. Steven Ciobo – Minister for Trade and Investment, The Hon. Steven Marshall MP – State Liberal Leader and The Hon. Jamie Briggs MP - Member for Mayo.

The grant has been endorsed by Deputy Prime Minister and Minister for Agriculture and Water Resources – The Hon. Barnaby Joyce and Assistant Minister for Agriculture and Water Resources – The Hon. Anne Ruston.

Drier winters and hotter summers are the reality of farming in South Australia and as a consequence, the irrigation requirements of high value and sophisticated viticulture have changed - with a necessity to adapt to constantly changing conditions.

McLaren Vale Irrigators Council Chair, Jock Harvey notes the significant benefits this project will provide the region.

“Demand for winter irrigation and additional water during the growing season are now commonplace – substantially increasing demand for economically and environmentally sustainable irrigation water beyond projected over the last decade,” said Mr Harvey.

“The grant commitment from the Coalition will provide triple bottom line benefits – not only guaranteeing the water security for our grape, wine and tourism industries of McLaren Vale, but also reducing the harmful outflow of reclaimed water to the Gulf of St. Vincent by as well as providing hundreds of jobs during construction.”

McLaren Vale Grape Wine & Tourism Association General Manager, Jennifer Lynch acknowledges the reliance on sustainable water resources and infrastructure in maintaining the region’s reputation and standing within the Australian wine industry.

“McLaren Vale’s grape growing and winemaking industries are worth in excess of $1bn per year – this winter water storage project will enable sustainable and efficient management of our precious water resources - adding value by increasing grape yields as well as grape quality,” said Ms Lynch.

“This grant funding and project supports our Sustainable Australia Winegrowing program which aims to improve viticultural practices, fruit quality and financial viability in the region, including water management.

“Through securing our region’s water supply, we will ensure the premium identity McLaren Vale has established over generations of winemaking is not only maintained, but further enhanced.

Media Enquiries:

Lucy Gosling, Marketing and Communications, MVGWTA
P: +61 8 8323 8999, E: Lucy@mclarenvale.info


03 March 2016

McLaren Vale’s exciting 2016 vintage is now drawing to an end, with the region’s vineyards now ready for pruning.

The 2016 vintage was heralded by many as ‘one of the greatest vintages in McLaren Vale’s history,’ with reports from winemakers and grape grower’s alike building an exciting anticipation in the lead up to the flurry of activity through the months of February, March and April.

Richard Angove, Chief Winemaker and Managing Director of Angove Wines confirmed the predicted quality.

“2016 may well go down as one of the great vintages in recent memory. Vines were well balanced, crop levels were good, colour and flavour fantastic. Shiraz parcels look exceptional with vibrancy and vivid colour, Grenache is showing amazing perfume and finesse,” said Mr Angove.

Warm days and cool nights throughout vintage provided the ideal environment for the later parts of the ripening period, with Kay Brothers Winemaker Duncan Kennedy attributing the region’s mild weather conditions to flavour development.

“Mild weather during the final ripening period provided ideal conditions for full flavour development, and the wines are highly aromatic with gentle acidity and moderate alcohol levels,” said Mr Kennedy.

With higher than average yields across the region’s vineyards, Scott Zrna, Senior Winemaker from Fox Creek, observing a purity of fruit, translating to elegant tannins.

“Early indications are a great quality vintage even with the slightly higher than average cropping levels, the 2016 wines already exhibit purity of fruit flavours with a beautiful line of (what will be) fine elegant tannin,” said Mr Zrna.

The 2016 vintage saw McLaren Vale’s wine industry feeling confident and eager with the region’s reputation for producing premium full bodied red wines continuing with increasing quantities of Shiraz, Cabernet Sauvignon and Grenache.

Renewed enthusiasm also stems from the success of re-emerging Mediterranean varietals including Sangiovese, Tempranillo and Roussanne – all very well suited to the growing conditions of the region.

McLaren Vale Grape Wine and Tourism Association General Manager, Jennifer Lynch, looks forward to the wines made from this vintage, reaffirming the regions position as a premier leader in wine production and tourism.

“The reports about the current vintage and fruit quality, coupled with the announcement of Adelaide’s inclusion in the internationally renowned Great Wine Capitals of the World network, not only enhances the narrative of our States ‘wine story’, but also strengthens our global reputation for premium food and wine tourism,” Ms Lynch said.

“It’s an exciting time for our region.”

Media Enquiries:

Lucy Gosling, Marketing and Communications, MVGWTA
P: +61 8 8323 8999, E: Lucy@mclarenvale.info


04 February 2016

Famous for its award winning winemakers and wines, McLaren Vale is now developing a reputation for producing premium distilled spirits and expertly brewed beers part in thanks to a South Australian Government Regional Development Fund (RDF) grant.

The newly constructed McLaren Vale Distillery is one of the region’s latest recipients of RDF Round Two funding, with Founder John Rochfort and Directors Jock Harvey and Christopher, Lachlan and Nick Rochfort, already noticing the benefits of the grant funds in the region.

“We’ve seen unprecedented growth in quality, boutique distilled spirits within the market, so this new venture not only increases economic growth for the region and regional South Australia, but creates new jobs and improves local career opportunities too,” said Mr Harvey.

John Rochfort has reinforced the benefits of investing in the region.

“In every step of our project we aim to use local suppliers which will have a flow-on effect for regional businesses, bringing great value to McLaren Vale and surrounds,” said Mr Rochfort.

The McLaren Vale Distillery is one of a handful of regional projects that will reap the social and economic benefits of the funding, with d’Arenberg also receiving support for their Cube development - a five storey multi-function building set among the winery’s Mourvèdre vines.

The d’Arenberg Cube will include a new tasting room, several bars, another restaurant, private tasting rooms, office accommodation and state of the art facilities on each level.
McLaren Vale Grape Wine and Tourism Association General Manager, Jennifer Lynch, has praised the South Australian Government’s investment in regional communities, helping to develop infrastructure and grow capability.

“Ensuring our region’s future prosperity is vital for long-term sustainable growth and these funding opportunities increase business capability and offering – in turn, elevating our region’s position on a national and international stage,” said Ms Lynch.

“This funding aligns directly with the Government’s economic priority of Premium food and wine produced in our clean environment and exported to the world, and will further improve McLaren Vale’s diversity of offering for Australian and international visitors.”

The McLaren Vale Distillery is on schedule to officially open for trade in May, with the d’Arenberg Cube to follow in late 2016.

Media Enquiries:

Lucy Gosling, Marketing and Communications, MVGWTA
P: +61 8 8323 8999, E: Lucy@mclarenvale.info


03 January 2016

McLaren Vale Grape Wine and Tourism Association has awarded Berenice Axisa the 2016 Wayne Thomas Scholarship which fosters the development of future Australian wine judges and McLaren Vale ambassadors.

Named after prominent McLaren Vale wine identity, the late Wayne Thomas, scholarship recipients receive a fully funded place at the Australian Wine Research Institute’s Advanced Wine Assessment Course and the opportunity to judge as an Associate Judge at the 2016 McLaren Vale Wine Show, one of Australia’s most significant wine shows.

As Sales and Marketing Manager at Woodstock Winery, Berenice is a proud ambassador and industry leader of the McLaren Vale wine region.

“I am thrilled and humbled at receiving this award. I also feel lucky and proud to part of the McLaren Vale community,” said Ms Axisa.

“I think that this region brings together so many different personalities, cultures and wine styles – a region where many can express themselves in different ways yet still live harmoniously within the community.”

Berenice will experience different wine styles from around the world and develop her sensory vocabulary and palate calibration alongside esteemed industry peers.

McLaren Vale Grape Wine and Tourism Association General Manager, Jennifer Lynch, reaffirms the region’s reputation as a home for leaders of the wine industry, with many inspiring women recently recognised.

“The scholarship enables recipients to advance their judging profile whilst also developing knowledge and experience to benefit our region and industry,” said Ms Lynch.

“Berenice joins the company of several McLaren Vale leaders that have recently been recognised for their efforts in viticulture and sustainability, including the Women in Wine Award recipients, Ulithorne’s Rose Kentish and Inkwell’s Dr. Irina Santiago-Brown, as well as James Halliday’s Winemaker of the Year, Peter Fraser from Yangarra Vineyard Estate.”

The Scholarship is funded by proceeds raised through the McLaren Vale Ladies Long Lunch – a charity event for business women of Adelaide and the McLaren Vale wine region.

Media Enquiries:

Lucy Gosling, Marketing and Communications, MVGWTA
P: +61 8 8323 8999, E: Lucy@mclarenvale.info


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