23 January 2019
The rise of premier South Australian wine region McLaren Vale continues with Wine Australia's release of the end of December 2018 Wine Export Report.
Annual bottled export totals for McLaren Vale surpassed $100M in late 2018 - a first in the region's export history and an increase of 20% from 2017 figures year to date.
McLaren Vale can lay claim to average export prices of $11.04 per litre - more than three times the national average of $3.32 and an increase of 6% over the past 12 months.
Higher price points have also increased, in addition to an incredible 64% growth in exports to China - reaffirming McLaren Vale Grape Wine & Tourism Association's (MVGWTA) strategic commitment to this growing market.
MVGWTA General Manager, Jennifer Lynch is thrilled with the region's continued international growth in key export markets, and remarks upon the region's trajectory.
"The export figures detailed in the Wine Australia report demonstrate year on year continued international demand for premium McLaren Vale wines," said Ms Lynch.
"I recall reviewing our export performance in 2015 when our exports totalled $64M - to be a part of our region's near $40M growth in three years is rewarding.
"The strong growth in higher price segments, particularly in the China market, reaffirms MVGWTA's strategic commitment and focus in activating an international consumer marketing campaign in the China market in late 2019."
d'Arenberg Regional Export Manager, Swenson Su credits export commitment to China for the continued success and growth for both d'Arenberg and McLaren Vale brands.
"Led by substantial growth in China, McLaren Vale is 46% above the national average growth rate - it's pleasing to read," said Mr Su.
"The region is blessed with some of the most dynamic exporters in Australia and China has proven to be an excellent market for d'Arenberg - our Chinese customers love the d'Arenberg Dead Arm in particular.
"We are seeing strong and continued demand from this market and we are committed to continued investment, building the brand name and the region's prominence."
Australia is the fifth largest exporter of wine in the world and exports approximately 60 per cent of its total production, with McLaren Vale contributing 9.4 million litres to international markets.
Lucy Gosling, Marketing and Communications Manager, MVGWTA
P: +61 8 8323 8999, E: Lucy@mclarenvale.info