McLaren Vale Tourist Visitation Data
The McLaren Vale Geolocation Dashboard collects anonymous visitation counts to the McLaren Vale region by detecting Bluetooth and Wi-Fi device connectivity. Fifteen detection beacons are installed across the region to understand travel flow, popular destinations and counts for overnight visitors. This trend data informs important business making decisions and better equips our region’s businesses and the Association to better service tourism visitors. All data is aggregated anonymously and no personally identifiable information is collected or stored. Data is a reported as a trend analysis, detection numbers are not per person, but per detection.
(i.e. Vehicle Bluetooth and mobile phone Bluetooth could be detected for a single visitor in the region but counted as two individual detections).
Date Period
UNFILTERED VISITOR DETECTION COUNT
Unfiltered or raw detections occur when a visitor is near or passes a detection beacon. A visitor may be detected several times during their visit, or may be an employee or resident in the region.
Tourist Visitor Detection Count
A tourist is defined as a visitor which has not been detected for more than 5 of the last 30 days, suggesting a short term stay or day trip to the region.
Overnight Visitor Detection Count
Overnight visitors are detections which returned visited for two consecutive days in a row.
Average Tourist
Dwell Time
The average visit duration for a tourist visitor across all sites.
Number of sites visited per visitor *
The number of sites that an individual tourist visited during the time period (up to 4 sites). *24 hour period
Peak time of visitation
The percentage of visitors for each hour of the day for the selected time period.
Live Beacon Data
Corner of McLaren Flat and Elliot Roads
McLaren Flat
d'Arenberg
Olivers Road/Osborn Road
Chapel Hill Winery Tasting Room and Gallery
Chapel Hill Road
Maxwell Wines
Olivers Road/Chalk Hill Road
Yangarra Estate Vineyard
Clarendon
Woodstock Wine Estate
Blewitt Springs
Visitor Information Centre
Corner of Main and Stump Hill Roads
Wirra Wirra Vineyards
McMurtrie Road
The Salopian Inn
Main Road/McMurtrie Intersection
Willunga Farmers Market
Willunga
Oxenberry Farm Wines
Kangarilla Road
Kay Brothers
Kays Road
Olivers Taranga
Seaview Road
Shingleback
Whites Valley
Star of Greece
Port Willunga