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McLaren Vale Tourist Visitation Data

The McLaren Vale Geolocation Dashboard collects anonymous visitation counts to the McLaren Vale region by detecting Bluetooth and Wi-Fi device connectivity. Fifteen detection beacons are installed across the region to understand travel flow, popular destinations and counts for overnight visitors. This trend data informs important business making decisions and better equips our region’s businesses and the Association to better service tourism visitors. All data is aggregated anonymously and no personally identifiable information is collected or stored. Data is a reported as a trend analysis, detection numbers are not per person, but per detection.

(i.e. Vehicle Bluetooth and mobile phone Bluetooth could be detected for a single visitor in the region but counted as two individual detections).

Date Period

UNFILTERED VISITOR DETECTION COUNT

 

Unfiltered or raw detections occur when a visitor is near or passes a detection beacon. A visitor may be detected several times during their visit, or may be an employee or resident in the region.

Tourist Visitor Detection Count

 

A tourist is defined as a visitor which has not been detected for more than 5 of the last 30 days, suggesting a short term stay or day trip to the region.

Overnight Visitor Detection Count

 

Overnight visitors are detections which returned visited for two consecutive days in a row.

Average Tourist
Dwell Time

 

The average visit duration for a tourist visitor across all sites.

Number of sites visited per visitor *

The number of sites that an individual tourist visited during the time period (up to 4 sites). *24 hour period

Peak time of visitation

The percentage of visitors for each hour of the day for the selected time period.

Live Beacon Data

Corner of McLaren Flat and Elliot Roads

McLaren Flat

d'Arenberg

Olivers Road/Osborn Road

Chapel Hill Winery Tasting Room and Gallery

Chapel Hill Road

Maxwell Wines

Olivers Road/Chalk Hill Road

Yangarra Estate Vineyard

Clarendon

Woodstock Wine Estate

Blewitt Springs

Visitor Information Centre

Corner of Main and Stump Hill Roads

Wirra Wirra Vineyards

McMurtrie Road

The Salopian Inn

Main Road/McMurtrie Intersection

Willunga Farmers Market

Willunga

Oxenberry Farm Wines

Kangarilla Road

Kay Brothers

Kays Road

Olivers Taranga

Seaview Road

Shingleback

Whites Valley

Star of Greece

Port Willunga