Welcome to the McLaren Vale Grape Wine   and Tourism Association

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About Us

McLaren Vale Grape, Wine & Tourism Association is more than 10 years old, having evolved from the McLaren Vale Winemakers Group that started in the region over 48 years ago.

Since the Association’s inception in 1965 the brand ‘McLaren Vale’ has achieved world recognition.

The Association provides the major industries of the McLaren Vale region – wine, food and tourism – with a vision for the future in both domestic and international markets. It acts as a broker and representative of those industries and is the driving force behind their development. The Association plays a crucial role in securing the region’s economic and environmental sustainability.

The Association is funded by members, sponsors, industry partners and fundraising activities and is governed by a Board of volunteer directors from within the McLaren Vale grape, wine and tourism fraternity.

The Association is led by Chair, Lauren Fried and managed by General Manager, Jennifer Lynch.



The Association represents more than 600 businesses within the McLaren Vale region including:

Including 74 Cellar Doors

Grape growers

Industry partners

Tourism operators
Associated businesses


  1. To engage with our members at all times and to encourage them to work with the Association in the promotion of McLaren Vale
  2. To develop and promote a well-defined and consisten McLaren Vale brand platform to assist our members
  3. To create interesting content based on our competitive strengths, to promote the McLaren Vale brand
  4. To identify and thoroughly engage key influencers, internationally, in the grape, wine and tourism industries
  5. To develop, to adopt and to implement best practice programns in a consistent way across all sectors (e.g. SAW for growers)
  6. To support development in and of our region which is consistent with our Mission, Vision and Values
  7. To attract infrastructure and investment to our region
  8. To deploy prudently our members' funds