In early 2015, Jennifer was appointed as the Executive General Manager of the McLaren Vale Grape Wine & Tourism Association – the peak body representing more than 550 businesses and over AU$500m in farm-gate value – encompassing all grape-growers, winemakers and tourism providers in one of Australia’s most valuable wine tourism regions – McLaren Vale, South Australia.
Jennifer’s international experience in the wine industry spans 18 years and multiple key markets including London and Sydney as well as multiple brands and channels of business including import, export, online, retail and on premise. Prior to being appointed as the General Manager for MVGWTA, Jennifer was based in Melbourne and worked for the New Zealand wine industry’s national representative body, New Zealand Winegrowers, as the Australian Manager (which at the time was New Zealand’s largest export market by value and volume).
Jennifer’s education and experience is strongly founded in strategic analysis, business management, marketing and communications with tertiary qualifications from the University of Adelaide, Bordeaux Institute, and the Wine and Spirit Education Trust. Jennifer is also a graduate of the Australian Institute of Company Directors.