MVGWTA Staff

In early 2015, Jennifer was appointed as the Executive General Manager of the McLaren Vale Grape Wine & Tourism Association – the peak body representing more than 550 businesses and over AU$500m in farm-gate value – encompassing all grape-growers, winemakers and tourism providers in one of Australia’s most valuable wine tourism regions – McLaren Vale, South Australia.

Jennifer’s international experience in the wine industry spans 18 years and multiple key markets including London and Sydney as well as multiple brands and channels of business including import, export, online, retail and on premise. Prior to being appointed as the General Manager for MVGWTA, Jennifer was based in Melbourne and worked for the New Zealand wine industry’s national representative body, New Zealand Winegrowers, as the Australian Manager (which at the time was New Zealand’s largest export market by value and volume).

Jennifer’s education and experience is strongly founded in strategic analysis, business management, marketing and communications with tertiary qualifications from the University of Adelaide, Bordeaux Institute, and the Wine and Spirit Education Trust. Jennifer is also a graduate of the Australian Institute of Company Directors.

With over 15 years’ experience in senior administration and executive assistant roles, Hannah has worked in a variety of industries including not-for-profit, law, wine and accounting.

With a keen passion and appreciation for wine and the region, Hannah returned to the industry in early 2020 to be part of the MVGWTA team as Office & Administration Coordinator.

With strong family ties to McLaren Vale and a keen interest in wine tourism and organisational branding, Lucy returned to the region in 2015 after six years spent working in marketing and community engagement roles across State Government development projects and the international business tourism industry.

Graduating from UniSA with a degree in public relations and media management, Lucy takes great fulfilment in establishing strong, valuable connections with people across all channels of an organisation, community and industry.

With experience in marketing, branding and graphic design, Monika joined the marketing team in 2018 from the not-for-profit sector as a digital marketing specialist. Prior to this Monika spent four years working in the apparel industry at Pacific Brands (now Hanes Australasia) in Melbourne.

With a passion for digital marketing, innovative marketing strategies and collaborative working

Camilla joined MVGWTA in 2019 as the Wine Tourism Engagement Officer. Camilla has professional experience of more than 15 years – starting out as a lawyer before moving to the advertising industry and working on some of Australia’s and South Australia’s foremost brands.

In 2015, her family made a tree change to the McLaren Vale region where Camilla worked in a varied and diverse sales and marketing role at a prominent local winery for more than 3 years before joining MVGWTA.

Camilla is passionate about wine tourism and promoting wine tourism to McLaren Vale, and is excited to work alongside tourism members and industry partners for this purpose.

Rachel has held varied roles in the Natural Resources Management sector, primarily in sustainable agriculture and habitat management. Prior to starting with MVGWTA, Rachel was employed as a Field and Education Officer at the Murray Mallee Local Action Planning Association, supporting farmers in the Murray Mallee.

Rachel enjoys working with landholders and community members to develop and implement projects that increase production and improve environmental condition. In her role at MVGWTA Rachel works with Mclaren Vale grape growers and other stakeholders to continue to build a sustainable industry.

Kate Fleming has extensive experience in marketing and events in the commercial and not-for-profit sectors. In the last few years, Kate has immersed herself in the local wine industry in marketing, event and tourism roles and is a long term volunteer member of the McLaren Vale Wine Show Committee.

Kate has a Graduate Certificate in Wine Business from the University of Adelaide and is a graduate of the ATEC ELITE Program.

Kate lives locally with her husband and two boys and takes pride in actively contributing to her community.

Jason Fleming lives with his wife and two boys in the McLaren Vale region and is an active member of the Community. As Partnerships Manager for MVGWTA, Jason is passionate about developing relationships with key industry partners.

Sponsorship is a crowded place and Jason has the ability to work with people and develop relationships ensuring mutually beneficial solutions that are sustainable over a long period of time.